Product growth work, measured in outcomes
These are not visual design showcases. Each one is about the same three questions: do users reach value, do they come back, and does usage turn into revenue.
EdTech · Activation & Engagement
K–12 EdTech Learning Platform
Using product data and design to improve activation, engagement and conversion.
Google Play rating
Week-1 retention rate
24%41%
Defined growth KPIs
03
- Higher share of new signups completing their first lesson in the first session.
- Improved week-over-week return usage among newly activated students.
- More usage converting into paid upgrades, because paying followed real learning rather than sitting in front of it.
B2B · GTM & Lead Quality
B2B Franchise Marketplace
Connecting customer insight, GTM and product journeys to generate better-qualified leads.
Qualified lead rate
18%34%
Lead-to-call conversion
9%21%
- Fewer unqualified leads reaching sales, freeing time for high-intent conversations.
- Clearer handoff between marketing, product and sales with shared lead-quality criteria.
- Better visibility into which GTM activities produce deals, not just form fills.
AI EdTech · Conversion & Monetisation
Consumer AI Learning Platform
Using behavioural data and experimentation to move users from first value toward paid usage.
Trial-to-paid conversion
4%11%
Week-1 repeat usage
31%52%
- More trial users reaching repeated value before the paywall.
- Higher upgrade rate by prompting users at value moments instead of time limits.
- Clearer understanding of which product changes moved subscription revenue.
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