01
SALES & SDR/BDR
Build stronger prospecting, enrichment and outreach workflows.
GTM ENGINEERING TRAINING
Build GTM systems with AI, automation and data.
A live, hands-on program to design and build connected GTM systems, from prospecting to operations.
Applications Open · Starts 16 Nov 2026 · Mon-Fri · 7-9pm CET · €300
Applications Open
15 live sessions · 10 working days · 12+ hours of live learning
- 15
- Live Sessions
- 21
- Learning Areas
- 12+
- Hours Live
- 5–10
- Participants
THE TRAINING GAP
Knowing the tools isn't the same as building the system.
Learning Clay, n8n, AI or outreach tools individually is useful. GTM Engineering requires understanding how data, workflows, automation and channels work together as one operating system.
This program focuses on designing and building those connected workflows — not simply learning where to click inside individual tools.
Isolated Tools
DataAIAutomationOutreachCRM
Connected GTM Engineering
- GTM DESIGN
- DATA
- OUTREACH
- ABM
- OPERATIONS
Don't just learn the tools.
Learn how to build the system.
UPCOMING COHORT
Applications OpenJoin the next GTM Engineering cohort.
- Program
- GTM Engineering
- Format
- Live online
- Start date
- 16 Nov 2026
- End date / Duration
- 2 Weeks
- Live session days
- Mon-Fri
- Session time
- 7-9pm
- Timezone
- CET
- Program fee
- €300
- Batch size
- 20 participants
- Application deadline
- 14 Nov 2026
- Recordings
- Provided
WHO IT'S FOR
For professionals who want to build GTM systems themselves.
02
GROWTH & MARKETING
Connect targeting, data, automation and campaigns.
03
REVOPS & GTM
Design workflows connecting data, outreach, CRM and measurement.
04
FOUNDERS
Understand and build the systems behind an early GTM motion.
05
CONSULTANTS & FREELANCERS
Develop practical GTM Engineering capability for client work.
06
CAREER ADVANCERS & TRANSITIONERS
Build practical GTM Engineering skills for professionals moving toward Growth, RevOps and modern GTM roles.
COURSE CURRICULUM
From GTM architecture to working systems.
The program covers 21 learning areas organised into six practical GTM Engineering modules.
- Introduction to GTM Engineering
- Modern Sales Architecture
- Sales Process Mapping
- Identifying Automation Opportunities
- GTM Workflow Design
- GTM Tech Stack Overview
21 learning areas.
One connected GTM system.
HOW THE 15 SESSIONS ARE STRUCTURED
Every day ends with something built.
The 15 live sessions run across 10 working days, combining guided learning with hands-on implementation.
15 live sessions · 10 working days · 12+ hours of live learning
Day 1
GTM Foundations & System Design
Introduction to GTM Engineering · Modern Sales Architecture · Sales Process Mapping
Practical: Map your own sales process and identify where automation creates the most leverage.
Day 2
Data Sourcing & List Building
LinkedIn Prospecting · Data Sourcing · Data Scraping · Company & Prospect List Building
Practical: Build a real prospect list from scratch using sourcing and scraping workflows.
Day 3
Data Cleaning & Enrichment
Data Standardisation · Data Cleaning · Research & Contact Enrichment · Buying Signals
Practical: Clean, standardise and enrich your list, then layer buying signals on top.
Day 4
CRM Integration & Reporting
CRM Integration · Technology Stack Research · Reporting & Analytics
Practical: Connect your data workflow to a CRM and set up basic reporting.
Day 5
Outreach Architecture
Multi-Channel Outreach Strategy · Sequence Design · Outreach Architecture
Practical: Design a complete multi-channel sequence for your own ICP.
Day 6
Outreach Automation & AI Personalisation
Email Automation · Trigger-Based Campaigns · AI Personalisation · Lead Nurturing
Practical: Build an automated email campaign with trigger-based follow-ups and AI personalisation.
Day 7
LinkedIn, WhatsApp & Re-engagement
LinkedIn Automation · Engagement Workflows · WhatsApp Outreach · Re-engagement
Practical: Add LinkedIn and WhatsApp touchpoints and a re-engagement path to your sequence.
Day 8
ABM Foundations & Account Research
ABM Fundamentals · ICP Definition · Account List Preparation · Stakeholder Mapping
Practical: Define your ICP, prepare an account list and map buying stakeholders.
Day 9
ABM Workflows & AI Prompting
Automated Account Research · Personalised Account Briefs · Prompt Structuring · AI Research
Practical: Automate account research and generate a personalised account brief with AI.
Day 10
GTM Operations & Launch
Email Deliverability · Performance Tracking · Deal Monitoring · Troubleshooting & Q&A
Practical: Set up deliverability and tracking, then launch and review your connected system live.
HOW YOU LEARN
Built around practical implementation.
The program combines concepts, process design, hands-on tool work and live interaction so you understand both what to build and how to build it.
10%
CONCEPT UNDERSTANDING
Understand the principles behind GTM Engineering.
20%
USE CASES & PROCESS DESIGN
Turn GTM problems into structured workflows.
40%
HANDS-ON TOOL TRAINING
Build and work with modern GTM tools.
30%
LIVE INTERACTION & Q&A
Work through implementation questions and practical challenges.
- 01
UNDERSTAND
- 02
DESIGN
- 03
BUILD
- 04
PRACTICE
- 05
OWN
The goal isn't to copy workflows.It's to understand how to build the next one.
TOOLS YOU'LL WORK WITH
Learn the system, not just the software.
You'll work with modern GTM tools while learning the workflows and principles that connect them. The tools will change over time — the system thinking remains valuable.
Capability first.Then the workflow. Then the tools.
Data & Research
- Clay
- Phantombuster
- Octoparse
- AI Ark
AI
- ChatGPT
- Claude
Automation
- n8n
- Make
- Zapier
Outreach
- Smartlead
- HeyReach
- WATI
CRM & GTM Operations
- Salesforce
- HubSpot
- Zoho CRM
- HighLevel
Tools and platforms may evolve as the GTM technology landscape changes.
PROGRAM DETAILS
Small cohort. Live learning. Practical implementation.
- LIVE SESSIONS
- 15 live sessions delivered across 10 working days.
- TOTAL LIVE LEARNING
- 12+ hours of live learning
- SESSION LENGTH
- 1–1.5 hour sessions
- FORMAT
- Live online
- BATCH SIZE
- 5–10 participants
- RECORDINGS
- Session recordings provided
Practice
Participants are expected to practise alongside and between sessions.
Certificate
Available upon successful completion and meeting attendance requirements.
PROGRAM OUTCOMES
Leave knowing how GTM systems are built.
01
SYSTEM THINKING
Understand how data, automation, outreach, CRM and measurement connect.
02
WORKFLOW DESIGN
Turn GTM problems and processes into structured workflows.
03
PRACTICAL IMPLEMENTATION
Build and work with real GTM workflows using modern tools.
04
INDEPENDENT CAPABILITY
Develop the foundation needed to adapt and build workflows beyond the course.
Don't just know the tools. Know what to build with them.
FAQ
Common questions about the program.
APPLICATIONS OPEN
Ready to build GTM systems yourself?
Apply for the current GTM Engineering cohort and learn how to design and build connected workflows across data, AI, automation, outreach and GTM operations.
Have questions? Talk to UsStarts 16 Nov 2026 · Mon-Fri